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Investing In Stock Online

How To Use An Internet Stockbroker

Investing in stock online is actually very easy and relatively inexpensive these days, anybody with a computer and an internet connection can do it.



The advent of mass internet access and the huge data processing abilities of information technology has enabled large stockbrokerages to close regional offices - that used to focus on relationships as well as advice - and now offer call centre style operations. These call centres can handle clients nationwide and provide economies of scale. These economies of scale allow internet stockbrokers to deal for lower fees, which helps to bring new portions of the population into the stock market.

This has proved to be a virtuous circle for discount stockbrokers. As more of the population became stockholders, more money flooded into the market pushing up asset prices. These increased prices tempted more investors in looking for profits.

More profits leads to more investors. This in turn has lead to more deals and more trades and commissions.

The problem is not in learning how to buy stock online, but learning how to make a good and informed decision on what to buy.

There are several options available to you on how you go about purchasing stock.

Full service broker. A full service brokerage will offer you advice on your intended purchase, research and execute your trades, this all comes at a price of course. The price might well be cheap though if it prevents you from losing your money!

The broker will essentially manager your money. Needless to say, this is service aimed at clients with much higher levels than average of wealth. In fact, many European brokerages will not accept clients with a liquid net worth of under 250,000. This means that the client needs to have that much or more in a bank account and available.

This service is known as 'discretionary management'.

Discount broker. A discount broker will generally only execute trades for you, not offer advice. Trades usually cost between $5-$10 and are performed live whilst you wait on the other end of a telephone line. Once the word 'done' is said, you have bought or sold in the market at the quoted price.

Online brokerage. An online brokerage will allow you to place your own trades online without the need for human interaction. These internet stockbrokers use technology that enables the instant trading of a security in the market, whilst processing hundreds of others at that exact same time.

This allows a much smaller number of staff - with an emphasis on software engineers rather than brokers - to administer the trades.

If you are thinking about investing in stock online here are a few things to consider:

Cost per trade. Basically double the commission quote. To buy is one trade and to sell is one trade, therefore if the commission is $15 per trade it is obviously going to cost $30 to move in and back out of a position. If you are dealing in smaller amounts of money you may well end up have to make 20% or more just to break even, not great.

This is one of the many reasons why superstar investors such as Warren Buffett recommend that people invest for long periods of time. Longer time periods enable greater levels of price growth which significantly reduces the impact of transaction fees and taxes.

Execution only. This term does not relate to firing squads, but instead to the level of advice offered. Execution only is NO advice. You the investor must know all that you need before making the call or logging on. This means that the eventual fruits of your labours - good or bad - are fully reliant on your skills and knowledge.

In the financial services world, it is generally required that an individual is legally considered to be an adult before they can buy or sell securities. This, is presumed to be the point at which they are responsible. However, it could be argued that without some reasonably specific training and education in investing and financial matters, they may still not be competent to buy or sell.

As to the actual trading, that’s very simple. Simply open an account with an online brokerage, deposit money into a trading account, then off you go. In most countries, it will be required that more than one form of identification is required to open an account. This is to help prevent money laundering. Investigative questions may also be asked. This procedure is known as 'Know Your Client' and is used to get an understanding of the clients situation and needs.

To read more about stock market investing, please follow these links:

The Stock Market For Beginners - What Is Your Investment Focus?

The Stock Market For Beginners - What Is Your Investment Style?

Stock Market For Beginners - How Much Spare Time Do You Have?

The Basics Of Stock Market Investing

What Are Typical Stock Market Transaction Costs?

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